What are the key financial analysis ratios?

Because it is
essential to know the strengths and weaknesses of a company in order to compare
it to its competitors or determine its value , many financial analysis ratios
exist. Be careful, however, to choose the ones that are most relevant.
The ratios
relating to the profitability of the company
There are
several ratios to evaluate the profitability of the company:
The EBITDA
margin is calculated using the following formula: Gross operating surplus
(EBITDA) / Revenues . This ratio makes it possible to know the share of the
added value between shareholders and employees and is a good tool to compare
companies between them
The return on
equity , calculated on the basis of the formula Net Profit / Equity , measures
the profits generated with the money invested by the shareholders. This ratio
is very relevant for comparing the profitability of firms belonging to the same
sector of activity
The margin
rate calculated using the formula (Turnover excluding VAT - Purchases /
Services consumed excluding VAT) / Turnover excluding VAT , allows to know the
margin realized by a company.
Ratios for analyzing the financial
structure of a company
Several
ratios can be calculated to understand the financial structure of a
company :
The Working
Capital Requirement (WCR) , calculated using the formula Current assets -
Short-term debts , should not be negative because this would mean that
financing is needed to ensure continuity of short-term activity
The liquidity
ratio ( Short-Term Assets / Current Liabilities) measures the short-term
solvency of a company
The
debt-to-equity ratio , determined using the Debts / Equity formula, provides
information on the financial independence of the company vis-à-vis its creditors.
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